Spotting the Niche, Creating Sacred for Newborns & Beyond

For the past few years, companies that are mainly selling baby products have been shifting to a greener practice, especially when it comes to their product formulation. A lot of studies have been made relating harmful ingredients and its toxicity levels to the reaction of the human body (i.e., internal organs) once these ingredients are absorbed by the skin.

Our company, Read the Label, Inc. has come across a non-profit organization called the Environmental Working Group which gives out factual information on all ingredients commercially used in all aspects of consumer goods. We’ve noticed a lot of ingredients listed in their website that need to be avoided but are still out in the market even until today. Although certain companies in the international scene have been trying to switch to a safer and better ingredient component, there isn’t any brand yet that caters to day-old babies (newborns) up until they reach 6 months old which absolutely avoids all types of chemicals and fragrances -- at least for their bathing needs.

Since our skin is the largest organ of our body, it is always vital to protect it from any harmful elements. As for newborns, once they arrive into our world, they will need their parents’ utmost care because their ultra-delicate body and skin are more prone to sensitivity.

In 2014, we gathered all resources available so we can finally address what’s missing in the market. More than that, talking to parents and making a connection with them have been our very first step towards understanding their concern; by drawing out a bigger picture of what they think their babies primarily need gave us the drive to formulate a product that has never been realized before.

Creating Sacred for newborns took us over a year of research and months of faithfully sitting down with chemists before we headed on to clinical trials and finally launched the first Sacred Cleanser. Encompassing all that were considered to be essential in our product formulation were done in a very systemized manner. If we were to produce something that would exude so much value not just in its physical form but ultimately, beneficial for our body, we had to do it genuinely.

At present, Read the Label, Inc has already four product lines: Sacred Cleansers, Sacred Sanitizers, Flourish Prenatal Lotion, and Flourish Baby Bump Mask. All guided by our main principles: formulated with plant-based ingredients and formulated with lots of love.